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In-office deep bleaching provides permanent deep-whitening for even the most stubborn stains (due to tetracycline or fluorosis, for example) and for maintaining optimally whitened teeth over the long haul.

Are you considering teeth whitening to help reinvigorate a smile tainted by discoloration? Professional, in-office teeth whitening is the most popular cosmetic dental procedure in the world today.

Unlike home-use systems that incorporate low-dose bleaching agents, in-office whitening takes place under carefully monitored conditions which allow for the safe, controlled, pain-free use of a relatively high concentration of bleaching gel – yielding results that are visible immediately.

  • Produces fastest results
  • This is the safest form of bleaching
  • Gum and tooth sensitivity (formerly drawbacks to in-office bleaching) are more controllable today due to thicker peroxide gels (that don’t soak into the teeth as much as previous gels) and the use of desensitizers such as potassium nitrate and fluoride


Chairside whitening removes organic stains or discolorations primarily caused by:

  • Aging. Over time, the teeth darken with a yellow, brown, green or grey cast (which may be due to heredity and/or eating habits). Yellowed teeth tend to whiten most readily
  • Consumption of certain foods (notably coffee, red wine, sodas, and dark-colored vegetables and fruits)
  • Tobacco use



While details may vary, a fairly standard routine is followed. Typically, the steps involved are not painful or uncomfortable; in fact, many patients doze or watch a DVD or TV during the procedure.
  • A cheek retractor is inserted into the mouth, exposing all the “esthetic zone” teeth (teeth that are visible when you smile)
  • A liquid rubber dam or hardening resin is painted onto the gum tissue to protect against any irritation caused by the bleaching gel
  • A bleaching gel containing hydrogen peroxide is applied to the esthetic zone teeth and kept on for approximately 15 to 30 minutes
  • The bleaching gel is suctioned or washed off, and the fresh gel is applied for one or more additional periods of 15 to 30 minutes
  • Between gel applications, the teeth are checked to see how well they have whitened, and whether more bleach needs to be applied
  • After the final gel application, the cheek retractors are removed, the patient rinses and the immediate post-treatment shade change is measured. The teeth may whiten by as few as two to three shades or as many as eight (out of a total of 16). Part of the whitening effect is due to dehydration during the bleaching process, which makes the teeth look whiter than their true new color. That color will emerge after a couple of days

Limited Time In-Office Bleaching Offer!
Only $695 (reg. $1295) Expires 12/31/18
Gift certificates available 

Teeth stained by tetracycline? A new, affordable treatment can whiten them.

Tetracycline staining causes some of the most difficult stains to remove from teeth. It stains deep into the surface of the tooth and has always been thought of as irreversible.

For patients who have lost hope in whitening products that do not quite do the job, Pure Dental has the answer for you. You can contact us right now to find out how we can help you.

At Pure Dental, it doesn’t have to cost a fortune to have a million-dollar smile. Call 631-246-4443 today for a complimentary consultation.